CeBIT 2012: Microsoft gets sexy, Optimus Comes To Life, 3D and Brazil
Last updated on March 18th, 2017 at 10:16 pm
By its own assertion, the Paris air show of the digital world is here with us. Though of lesser profile as compared to its aviation counterpart, the CeBIT – that runs from the 6th to 10th of March 2012 in Hanover, Germany- is undeniably so central to life in the 21st century.
Like any other industry show, it is an arena where industry executives get to flaunt the latest undertakings of the teams that they manage and at the same go, wet appetites for future offerings.
Any industry show is a perfect opportunity to take stock of the latest advances, for brands to build their equity, for wheeler dealing and most excitingly, a showcase of just what all those dollars pumped into research and development departments does, with the display of futuristic concept pieces.
Wheeler Dealing at CeBIT
Just how many times will we see/hear the word ‘Brazil’ in the media? We are willing to bet that Brazil will be the term to beat euro zone economic crisis, Greece bailout and Greek default and top the trending key word list this second decade of the 21st Century.
To Brazil, 2014 brings the football World Cup. 2016 ushers in the Olympics. 2010 was the year that saw the BRICS country banishing the double edged sword of a growing population and soaring GDP levels ,as is the norm in to these group of emerging market economies, announce itself to the world, taking its place as the seventh largest economy. Might we emphasize, overtaking a struggling United Kingdom that to date, is still fighting off a double –dip recession.
2012 marks the year when Brazil is the partner state for the CeBIT. What this means is that besides Brazil being recognized as a frontier in Information technology, at the CeBIT 2012, there will be Brazilian contingent of government officials and other important people all prettied up in search of business suitors for mega deals ranging from IT all the way to petroleum.
Microsoft Brand Building at the CeBIT
Often, Microsoft products remind one of Susan Bould: Oh so good does not necessarily mean attractive as you might have noted is the case with silk voiced late night radio personalities and those advertisement voice over people.
For Microsoft, now that the cat is away, the mouse can play. For long, when it comes to the design aspects of an application’s user interface, Steve Jobs’s Apple was the cat, Bill Gates’s Microsoft the mouse.
At the 2012 CeBIT, Microsoft gets sexy with the unveiling of the Metro look for its applications. Metro? We like the word already, so 21st Century-like. The folks over at Microsoft stress that the new Metro look for Microsoft applications, is all about taking user experience to the next level. We will wait and see.
Advances in the Digital World
3D is eating your cake and having it. The good communications people at CeBIT go to great lengths to endear this technology further to us the consumers, as if there is need to-for heaven’s sake it’s 3D!- with the usual sales pitch that accompanies anything IT: a rider on how much technology x has contributed to health care.
On the CeBIT official site, that dreaded trip to the dentist is sugared up by a mention of how dentists are making use of the technology. The little health rider is all fine by us. Our only wish is that as much emphasis was placed on health care aiding technologies, as much is put on say e-commerce. All the same, as the CeBIT official site drums it up:
“S3D special exhibition area in 2012, now in a larger space ……….The combined effect of the Next Level S3D / Expo joint stand, the Next Level S3D ProCinema area and the individual exhibitors showcases all aspects of 3D technology to highlight this exciting and innovative sector……..Trade professionals and consumers appreciate this new marketplace as much as industry and media representatives, who can experience the latest 3D hardware, 3D software and 3D content creations first-hand.”
The Future according to CeBIT
When Henry Ford was at it: making his dream of seeing to it that the innovation of the time, the automobile, gets produced for the masses, it was all about mechanics. Later on, manufacturing a car that fit the needs of the times meant electronics had to be an integral part. In the 21st Century, an automobile is not useful technology if it is not SMART.
Meaning, over the decades, car manufacturing has become less about mechanics and electronics, more about computing power. The more the computing power, the more a car aligns to the needs to the discerning 21st Century car shopper.
The more robotic a car, the better it seems. It’s beyond ABS and GPS. The damn thing has to drive itself and just like a robot, as depicted in the cartoon series made into a movie- The Transformers, posses mind boggling ‘transformation’ abilities. Consider this from the DFKI Robotics Innovation Center:
“The EO smart connecting car can slide sideways into narrow parking spaces, turn on a dime, drive diagonally, lift individual wheels, and identify other vehicles and communicate with their drivers. What’s more, an integrated feature makes it possible to join together several electric cars to form a convoy.”
|EO:Modular Personal Transportation|
We are yet to establish whether there will be test drives for the EO.
Finally, the Boring Important Stuff
To hide the real intentions of this show as elaborated in this post by Moran in the City (Sarcasm fully intended as so grave are these issues, the distractions of a show atmosphere quite frankly unwelcome in addressing them SMARTly), the running theme of CeBIT 2012 is “Managing Trust”.
The headline of this year’s show is drawn from the bigger digital industry drive towards wider adoption of Cloud based technologies that was the highlight of the2011 CeBIT edition of the theme: “Work & Life with the Cloud”.
We at Lwandaz Talez Media shared the concerns of the public about cloud computing, until recently when a server hitch almost rendered volumes of our data gone- like with the wind! Yeah; tell you what, that, what we had to undergo, was/is even more scary than the thought of having data sensitive to your organization remotely held by a third party. Cloud computing, something every business ought to consider.
Moreover, as mobile computing continues to be integral to living in the 21st century : as our mobile devices turn into our wallets, media consumption devices even blood pressure machines, the rising importance of m-security solutions also comes to fore at the CeBIT 2012.